Why is it Smart to Spend Extra Time on AUDIO?

Home Entertainment Electronics Integrators and Dealers have a lot of products (and categories of products) to sell these days – but Audio Products are different than all the rest.

It’s smart to spend an extra bit of time on Audio because it’s a unique and profitable part of the business. While control, networking, video, motorized shades, lighting, and security are continuously getting commoditized, cheaper and less profitable – better audio has never gotten cheaper or less profitable.

This isn’t to say that dealers shouldn’t sell all that stuff, of course they should. The point is - it’s definitely worth a dealer’s time and effort to invest in improving their ability to sell audio. It’s smart and good business for them to spend a little more time on it with each client.

All of the other product categories primarily involve functionality. Uniquely - the Audio category involves emotion.

When you spend extra time on Audio and prove to your clients that they can appreciate the performance differences better gear properly set up makes - the focus moves away from price – and instead is on the performance, the experience, and the products.