Why Do People Shop with Specialists?
Think about all of these different kinds of specialty businesses.
What they have in common - are the reasons people shop with them.
Lamp and Lighting store
Williams-Sonoma Ski shop
Kitchen Remodeling store Jewelry store
Golf shop Gun shop Furniture store
Camera and Photography store
Wine shop Scuba Diving store
Cabela’s and Bass Pro Shops
Luggage store
Why Do People Shop with Specialists?
They Want Something Better …. Better Products
They want knowledge-based Advice and Recommendations to help them choose those products
They want to Enjoy the Shopping and Learning Experience
They want Services